Here we go

San Francisco. The City. I love her.

Heading back from SFO to Germany after four days of packed schedule with colleagues in our SAP Labs in Palo Alto. I always enjoy being there. Taking a deep breath of Pacific Ocean breeze and Silicon Valley buzz. Trying to inhale as much as possible. Filling lungs and mind. Then eagerly holding my breath to preserve impressions and insights for “back home” in corporate headquarter.

What particularly sticks with me this time and keeps me thinking is our SAP developer ecosystem. I had a meeting with our Developer Community colleagues discussing how we can extend the reach of our technology platform offering beyond our current developer community? Is our Open Source and open standards driven approach these days paying off? How can we take our existing 2 million developers ecosystem with us into the new technologies like HANA, Cloud and Mobile? What are the new skills we need to help developers to acquire step by step? What do we need to learn from them? How can we become attractive for the “scripting kids” and their main ask: “What’s your API”?

For a company that made almost half of its new software license revenue last year – a roughly 2.1 billion euro business – in technology related products, we should be better known for them. For with more than 60% of the world’s business transactions running through SAP solutions, the underlying technology of those solutions is obviously highly strategic for a vibrant partner ecosystem and constantly growing customer base.

It’s time that the world recognizes that we’re meanwhile much more than just an ERP company. And with SAP HANA and our offerings in Analytics, Cloud and Mobile that should be obvious. We’ve come a long way. It’s not that same SAP from the past any more. It’s a new SAP. For sure inside. For sure for our customers and partners. And we need to turn this into a new SAP for developers as well…

While the flight info system suggests that LH455 hangs somewhere in the air at 30.000 feet over the Atlantic, I am still hanging on to San Francisco in my mind. Haven’t really left the City yet as it seems. She always leaves a mark…

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